- Client: YISHAÏ WAX
- Activity area: Haute couture, ready-to-wear
- Role: freelance consultant and graphic designer
- Services: visual identity - print and web communication - digital marketing - social networks - animation - training
- Date: 2023
- Technologies and software: ADOBE PHOTOSHOP - ILLUSTRATOR - INDESIGN - CANVA - GOOGLE TOOLS
About Yishaï Wax
Yishaï Wax is a brand created in 2012 by Bienbel Gallardo. The haute couture and ready-to-wear fashion designer, offers originality, allure and she sublimates each person she dresses.
The challenge
Yishaï Wax, is a dynamic and modern brand, which offers allure and originality. She is inspired by the story of life and the mixture of cultures is at the heart of her ideas.
The fashion designer Bienbelle Gallardo wishes:
- A strong and impactful visual identity that reflects her values.
- Boost her online visibility and presence on social networks.
- Develop and retain her customers and followers
- May the acronym “YSW” (Yishaï Wax) made by hand by her husband be at the heart of the design.
Graphical and technical challenges
The handmade acronym
The acronym “YSW” made by hand by her husband must be integrated without being retouched, in order to keep the essence and authenticity. It's part of the brand's history.
Suitable for embroidery
The logo must be suitable for embroidery and flocking on textiles.
The solution
A new visual identity and web communication tools to boost her visibility.
Work carried out:
- Diagnostic advice and strategy.
- Design of the logo and graphic charter.
- Creation of static and animated banners, for the website, Facebook and Instagram.
- Creation of web banners.
- Photo retouching and photomontage.
- Training in the use of communication tools.
Colors
I created a color palette consisting of black, white, gold and turquoise, to create an elegant, professional and high-end look.
Seriousness, rigor, modernity
elegance and prestige
Wisdom
and purity
Prestige
and excellence
Purity, lightness
fluidity and evolution
Fonts
For the creation of the logo, I used Pinyon Script for the brand name "Yishaï Wax" and Josefin Sans for the mention "Haute Couture".
Pinyon Script is a feminine, romantic, elegant font with long curls. And Josefin Sans, is an elegant font too, with its vintage style. This combination gives a glamorous and elegant result, which corresponds to the image of Yishaï Wax.
For the creation of the web banners, I used Libre Baskerville, which is a classic and timeless font. It sets a serious tone and a chic style.
The logo before redesign
The Logo after redesign
I highlighted the YSW acronym, putting it in the center of the logo. Then I added a touch of gold. As a result, the new logo is elegant, impactful and memorable.
Instagram banners design
The results
More impactful communication
The fashion designer Bienbel Gallardo can now post on social networks more effectively. She can interact with her audience and promote her collection according to her desires and strategy.
More serene and efficient
The fact that Bienbel Gallardo entrusted me with the creation of her visual identity, this allowed her to devote herself fully and calmly to her collection.
Greater visibility
The quality of the design attracted the attention of her audience and contributed to the development of her visibility.
Very proud of her new identity
The fashion designer Bienbel Gallardo is very satisfied with her new logo and web banners.
Client testimonial
Eryphilia was able to listen to my expectations. Hyper professional and perfectionist, she only stops when the client is satisfied. I am satisfied with my new visual identity and my new banners are dynamic, sparkling and modern. The brand image is respected and highlighted. I recommend her, giving her more than a thousand stars. Thank you for your great work.
Bienbel Gallardo
Stylist & founder of Yishaï Wax